• Why the NRA ad works
    posted by Mike McClellan at 16 January, 4:27 PM  0 
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    If you haven’t heard, the NRA has a new ad out today, a video (you can see it here) calling President Obama a hypocrite because his daughters get Secret Service protection but he — according to the ad “doesn’t want your children protected.”

    It’s a stupid ad, typical of the NRA’s heavyhandedness, ignoring that, for example, President Obama today called for funds to put more SRO’s (school resource officers) in schools.

    Of course, any President’s family is afforded special protection — they can be the targets of the crazies and the terrorists, even more so than innocent little school kids.

    But the ad works.  For its audience.

    The audience?  The folks the NRA hopes won’t really think about the gun issue, the ones the NRA hopes will say, “Obama’s coming to get our guns” no matter what he proposes.

    They’re out there, after all.  And the NRA knows how to reach them.  Scare ‘em, rile ‘em up, and have them get after their Congressmen.  It’s been a successful formula for decades.  And — sadly — probably will again.

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    Mike McClellan

    Post Author: Mike McClellan

    Bio: Mike McClellan has lived in Arizona since 1967 where he attended high school and the University of Arizona. McClellan taught high school English for 36 years, including 30 years at at Dobson High School in Mesa. He has been a contributing columnist to both the East Valley Republic editions and the East Valley Tribune.

    Website: http://azcvoices.com/politics/author/mikemcclellansblog/

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