Like the room’s décor, the background music, the table lighting, and the pristine appearance of the staff, a restaurant’s menu is yet another integral component to its success. While, of course, how the food is presented and tastes overrides all the other ingredients necessary for a restaurant to become a mainstay in the community, it is the menu that is placed in the hands of the guests that consistently and repeatedly ignites excitement and anticipation for the patrons. Whether dining at a high-end restaurant for their unique delicacies or a local, family-owned eatery for their homemade treasures, most successful restaurants share a common denominator – they add new items to their menu on a daily, weekly, or seasonal basis.
Just as much of a challenge as adding just the right new item to a menu or selecting the appropriate special for a particular day of the week is the challenge of advertising it! What exactly is the best way to tell new and repeat patrons the day’s specials? Perhaps worse than missing the messy chalkboard at the entrance of the restaurant with the featured items scribbled on it or trying to decipher the day’s special entrees from a swift-talking, busy waiter, is seeing a slip of paper stapled or paper-clipped to a menu listing some new items or the day’s specials. Taping a memo to a menu not only looks unprofessional and sloppy, but also makes the restaurant seem cheap, or worse –struggling.
The best way for restaurant owners to handle adding new items or specials to their menu is by having their formal menu in a sleek menu cover from Menu Cover Man that allows for its paper pages to be removed and inserted at will. Café menu covers, as they are often referred, are available in countless colors, various materials, and customized number of pages. They can be easily wiped and sterilized clean at the end of each use and, most importantly, a page (or more!) can be reserved in them just the for the day’s specials! Some restaurant owners or managers save a page for the soups of the day, another for the entrees of the day, and a third for the featured wines or desserts. Further, a page can be used for the history of the restaurant or a special story about the chef, owner, or neighborhood.
Café menu covers are affordable, professional, practical, and sharp. Instead of bringing a menu and a separate sheet of paper listing the day’s specials to a patron’s table, the waiter or hostess can hand the guest one beautiful, eye-catching, memorable menu with everything in it! Instead of a small crowd gathering around a chalkboard and blocking the entranceway to read the specials, one menu can be utilized to include both the regular items at the restaurant and the featured ones.
While café menus can be customized to include the name, contact information, and/or logo of the restaurant on the front, they are available in various materials and styles. From leatherette, nylon, contemporary clear, or a 50s retro fabric cover to a hardback or vinyl finish and everything in between, café menu covers are appropriate for restaurants of every ambiance imaginable! Gone are the menus that are ripped, stained, and scribbled on. Café menu covers protect the integrity of the individual papers inside. Fingerprints, spills, and germs can be easily wiped off. More importantly, if a kitchen runs out of an ingredient or the Chef wants to feature the Lobster bisque instead of the chowder, the restaurant manager can easily make the change in the menu for the day without any guest ever knowing!