Just as more and more avenues crop up in the information age, leading to more ad sales leads, the competition to enter and dominate a particular one grows increasingly fierce. In fact, you probably don’t stand a chance if you cannot corral a suite of different advertising venues to which to promote your products or services, with the aim of getting a sizable percentage return on investment from each one, in order to add up to a substantial whole.
One method of generating ad sales leads that has withstood the test of time is telemarketing. You may initially cringe at the suggestion; but consider why it is that you still get cold calls from companies even today? Would they be using this avenue of generating ad sales leads if it didn’t work? The fact is, there are many potential conversions just waiting to happen, because there are plenty of people that are actually happy to receive information on a potential need that would have otherwise escaped their notice. Telemarketing can be a valuable addition to your sales cycle, making up a small component of your overall business marketing plan.
As far as offline methods of generating ad sales leads go, the old venue of television ad spots, or even full programs on local public TV, can go a long way in securing more customers. In regions where the spots are available, a search might turn up some surprisingly affordable prices, dependent on the region, the time, and the station. It’s all about cost benefit; if it brings more conversions than the cost to purchase the spot, then it is worth it. A trial run can even be instituted to gauge the expected results. The goal with any method is to find a way to remain in the consciousness of your audience, so that they might spread the word.
Moving onto perhaps the most promising of all ad sales leads generation methods: using the internet. There are two major avenues springing from this single method that dominate the available methods of getting and sustaining customers from online sources. The first, social media, is gaining steam, and has the potential to form wide groups where word of your services passes between friends at an ever-growing rate, depending on how much work you put in to update information. The key is to stay current in the minds of the people who make up your network, without becoming too invasive. Then, your service will likely be recommended to any new additions as time wears on. The potential for this kind of interaction is vast, and the full implications haven’t even been explored yet.
The final and most commanding form of generating ad sales leads employs search engines and the technique of search engine optimization. This involves using keywords relative to your service or product, and optimizing them so that they appear in search results; such that when consumers type in these words, your website shows up very early in the search results – preferably on the first page. The volume of searches is usually huge for any given keyword, and all those people landing on your website will convert at a certain percentage rate. While this method is vast and can represent a constant source of ad lead sales, it isn’t as easy to update your network with developments tailored to their desires in the same way social media can, where you can post updates to stay current and relevant. Nonetheless, a business marketing plan that incorporates both has the potential to be both long-lasting and lucrative.